PAID ADVERTISING
Ads judged by one number: what a new customer costs you. Everything else is detail.
Tested, not guessed
Hooks, creatives and audiences run as weekly experiments. winners scale, losers stop.
Tracked to the dollar
Every enquiry traced to its source, so budget goes where customers come from.
Reported plainly
A weekly report in owner language: spend, leads, bookings and customers.
What you get
Full campaign management across Google and Meta. strategy, creatives, targeting, optimisation and reporting.
How we manage it
Every week runs as a structured experiment: two or three new creative angles enter, underperformers are cut, and winners get more budget. Tracking connects every enquiry back to the exact ad that produced it, so decisions are made on customers, not impressions. You see all of it in a weekly plain English report.
Typical results window
First leads in week one. A stable flow of quality leads usually takes 4 to 6 weeks of testing.