Buyers Agent · Melbourne, Australia
BLUEGUM PROPERTY ADVOCATES
Show-up rate
About half
↓
8 in 10
Settlements / quarter
1 to 2
↓
4
Lead quality
Mixed
↓
Qualified only
The challenge
Bluegum was already running ads. expensively. Leads cost $230, half never showed to calls, and the numbers didn't stack up.
What we built
We rebuilt the offer and creative around first-home buyers, replaced the generic form with a qualifying funnel, and added SMS reminder sequences that lifted show-up rates.
The result
Lead quality changed completely. Eight in ten booked calls now show up, and the first quarter closed with four settlements, double the previous run rate.
"Lead quality changed completely. Eight in ten now show up, and we settled four in one quarter."
Priya Nair · Director, Bluegum Property Advocates · Melbourne
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